Fairtrade is the driving force of fair Coffee. It advocates for better working conditions and improved terms of trade for farmers and workers in developing countries. This initiative is essential to the ethical production of coffee.
It supports the development of farming and working communities to have more control over their futures and to protect the environment in which they live and work by receiving:
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Payment of the Fairtrade minimum price
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Additional Fairtrade premium for workers to invest in their community
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Protection of workers' rights
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Protection of children
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Preservation of the environment
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Gender equality
Coffee can only be Fairtrade certified if it is ethically sourced from a small-scale farmer organisation. This gives rural communities the stability of income which enables them to plan for the future and invest in developing their organisation.
Every time you choose a product carrying the Fairtrade mark, you are making the choice to give a fair go to farmers, workers and their communities in some of the world’s poorest communities.