March Forward: Brewing a Fairer Future for Women & Girls
As we mark International Women’s Day (IWD) for yet another year in 2025, we feel it’s important to recognize and reflect on the advancements made towards gender equality.
At the same time, however, we also need to acknowledge the work that still needs to be done, and how it’s extremely important to stay motivated as we March Forward and continue to strive for systemic change for women and girls.
As stated by UN Women Australia - “We’re simply not where we should be, and it’s time to turn promises into progress”.
At Fair Coffee, we believe that every cup of coffee tells a story. We also know that enjoyment of our favourite caffeinated beverage simply wouldn’t be possible were it not for the incredible efforts and contributions of women across the coffee industry… from the farmers and labourers who cultivate and pick the beans, to the baristas and business leaders shaping the future of coffee.
Supporting Women in Coffee & Fairtrade Certification
Around the world, women play a vital role in coffee production, with up to 90% of field work and up to 80% of harvesting activities being carried out by women. Yet, only a small number of coffee farms are actually operated by women.
That’s why Fairtrade certification is so important—it ensures that female coffee farmers receive fair pay, have opportunities for leadership, and benefit from programs that support gender equality. When you choose Fairtrade coffee, you’re not just enjoying a rich and flavorful brew; you’re also empowering women and their communities.
At Fair Coffee, we believe that empowering women in coffee isn’t just something to celebrate on International Women’s Day—it’s a commitment we uphold and #MarchForward every day. Women play a vital role in coffee production, yet they often face inequality when it comes to wages, access to knowledge and resources, land ownership, and decision-making.
That’s why Fairtrade ANZ certification is so important to us. At Fair Coffee, it ensures that women back at origin have access to fair wages, leadership opportunities, and resources to build a better future for themselves and their families, ultimately helping to create a more just and sustainable coffee industry #ForWomenAndGirls
Raise a Cup to a Fairer Future for Women and Girls
So, as you sip your coffee today, take a moment to give thought and thanks to the women behind every bean. Their hard work, resilience, and dedication fuel our mornings and drive positive change across the globe. Join us in raising a cup to a fairer future—because when women rise, communities flourish.
If this resonates with you, and you wish to show support for Fairtrade coffee brands that invest in and demonstrably value the inclusion of women, take a look through our range of Fair Coffee today.
Wishing you all a Happy International Women’s Day in 2025
#IWD2025 #MarchForward #SupportHerChooseFairtrade